Jeff is the digital marketing expert of the Business Growth Insiders team. In this episode he focuses on leveraging the power of the Google Maps 3-pack strategy. Join Jeff and Lisa as they discuss an evergreen strategy using the Google Map Pack.
When people go to search, the majority of people are skipping past the paid ads and are often reaching a business via the 3-pack listing
68% of the click-throughs are found on a local service listing
Your business is classified as category. It’s important to connect the content in your website to the categories. This means you will have more credibility when you have a service page.
Research from Google:
- 76% of people who conduct a local search will contact a business within 24 hours
- 28% of those searches result in a purchase
Study by SearchEnginewatch.com
- 68% of searcher prefer the local 3 pack
- 27% prefer the organic results
- Only 10% trust the paid search ads
A “maps-first” approach is an evergreen strategy. It will continue to work when you discontinue paid ads.
Once visitors come to your website, you need an ad strategy to bring them back.
Visitors are looking for directions and reviews on Google My Business. They will only go to your website if they need more information.
Reviews are important to have. People are making choices to work with you based on reviews. It factors into your ranking.
Software is available to ask people to give you reviews. If the review is 3-star rating, there is a software to bypass the posting and have the information come directly to you to address first.
Birdeye.com the software to improve business reputation and customer experience
Jeff’s Webinar Referenced in the show is currently rescheduled for June 23. Register here:
About Your Hosts
Jeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story.
Jeff’s Contact Info: email@example.com
To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/
Lisa’s Contact Info: firstname.lastname@example.org
To learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/