Episodes

March 4, 2021 in Podcast

You Have an Email Strategy. Now What?

Every business has an opportunity to reach out and build a relationship with its current and potential customers with a series of emails. Jeff Evans, co-host of Business Growth Insiders, shares how to take the next step in our series about the importance of growing an email list.  Imagine, you’ve planned out your email campaigns, shared the right content with your reader, created a powerful subject line to encourage them to open,  and formatted it for easy reading. Now, what do you do with the emails?  Don’t put them into your business email platform. No! You want to schedule them…
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February 23, 2021 in Podcast

The Secret to Becoming a Bullet-Proof Business Leader

Unlimited potential and limitless possibilities exist for each of us. The biggest hurdle in the way is the story we tell ourselves. Nothing has any meaning except for the meaning that we give it. In this episode, Aaron Morrison, mindset and breakthrough coach, shares tips on how we can run towards growth in our minds, our business, and our lives.   Key Topics  How you can deal with the 3 problems holding us back  How you can overcome the pain from past, present, and the future The choice we make each day that determines how we see others The meaning…
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February 15, 2021 in Podcast

Five Tips to Help Your Write an Email Sequence

Email marketing is one of the most powerful ways to engage a prospect. Emails help you provide value while in the process of building a relationship with your potential customer.  Writing those emails isn’t always easy. What do you say and how can you increase the likelihood that the email you’ve just written will be read?   In this episode, Lisa McGuire, Business Growth Insider’s cohost, shares five actionable tips any business can use to write effective emails.  Key Topics  Planning your email sequences will save time in the long run. You’ll know what emails to write and have the attention…
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February 8, 2021 in Podcast

You’ve captured a prospect’s email. Now what?

Email marketing is not dead. It is one of the most effective methods to reach current and potential customers. It is often said if you don’t have an email list, you don’t have a business. Capturing the email addresses of qualified prospects is a very effective way to grow a business. Join Lisa McGuire and Jeff Evans in this joint episode, when they share what to do with those precious email addresses that every business needs. Key Topics  It’s possible to capture the emails of qualified leads if your lead generator aligns with the problem your products or services solve.…
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February 1, 2021 in Podcast

Facebook Lead-Generation Masterclass

Listeners are in for a treat this episode as Jeff Evans, co-host of Business Growth Insiders, gives a masterclass in how to generate leads with Facebook ads. Facebook ads are one of the most cost-effective advertising platforms available today. While paid search helps prospective customers find your business, paid social helps your business find prospective customers. Key Topics Learn how to create a Facebook ad and then generate leads with that ad Determine the difference between reach, traffic, and lead-generating ads Identify the minimum amount of daily spend for your Facebook ad Learn how to instruct Facebook to serve up…
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January 27, 2021 in Podcast

Eliminate Churn by Building More Loyalty – Skot Waldron

So many companies strive to increase performance by looking for solutions outside their organization. What they don’t realize is the answer may be found by examining the effectiveness of internal communication. Skot Waldron, a brand and communication strategist, helps companies communicate more effectively with their customers and employees to create more alignment, consistency, and loyalty.     Key Topics The potential of others can be unlocked by knowing how they are wired  Increasing self-awareness helps leaders serve others better  How to gain influence when selling by understanding your audience How to avoid employee and client churn Growth can be measure through 21st-century…
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January 18, 2021 in Podcast

Connecting Opportunities to Offerings

Many businesses develop their product offerings and that’s where it ends. This solo episode features Lisa McGuire, co-host of the Business Growth Insiders podcast, as she shares how product ladders can help you reach more customers for the long-term while building your authority.  Key Topics Be mindful of market shifts to identify new customer problems with limited solutions available. Evaluate if your business offerings are still relevant to the marketplace.  Client acquisition methods may need to shift from your traditional lead generation sources. Product ladders offer more options for customers to start doing business with you and create offerings to…
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January 11, 2021 in Uncategorized

When Things Don’t Go According to Plan

Many of us were excited about a new decade until the unthinkable arrival of a global pandemic. In this episode, Jeff and Lisa give you their takeaways from 2020 that shifted how we do business. They talk about things to focus on in 2021 to grow your business as well as outline their new format for the Business Growth Insiders podcast moving forward.  Key Topics Flexibility is the key to business survival. Pivoting to new offerings or a different delivery platform can position a business to grow.   Uncertainty is not always a bad thing. It opens opportunities that may not…
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