January 18, 2021 in Podcast

Connecting Opportunities to Offerings

Many businesses develop their product offerings and that’s where it ends. This solo episode features Lisa McGuire, co-host of the Business Growth Insiders podcast, as she shares how product ladders can help you reach more customers for the long-term while building your authority.  Key Topics Be mindful of market shifts to identify new customer problems with limited solutions available. Evaluate if your business offerings are still relevant to the marketplace.  Client acquisition methods may need to shift from your traditional lead generation sources. Product ladders offer more options for customers to start doing business with you and create offerings to…
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January 11, 2021 in Uncategorized

When Things Don’t Go According to Plan

Many of us were excited about a new decade until the unthinkable arrival of a global pandemic. In this episode, Jeff and Lisa give you their takeaways from 2020 that shifted how we do business. They talk about things to focus on in 2021 to grow your business as well as outline their new format for the Business Growth Insiders podcast moving forward.  Key Topics Flexibility is the key to business survival. Pivoting to new offerings or a different delivery platform can position a business to grow.   Uncertainty is not always a bad thing. It opens opportunities that may not…
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December 27, 2020 in Podcast

Connections, Content & Consistency – How to Grow a Business You Love with Paul J Daly

Entrepreneurs are known for having big dreams, but they don’t happen without action. Paul J. Daly lives his life with intention - to start, to create content, and to be consistent about the pursuit of connections. This has resulted in a life packed with amazing stories as he built Congruent, his full-service creative marketing agency. He shares his ideas about starting - “You can’t succeed until you fail. You can’t fail unless you start.” and his strategy for booking high profile podcast guests – “Be willing to ask and offer a value proposition for your guest. “ Yes, Paul lives…
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September 9, 2020 in Podcast

Five Actions You Need to Take to Grow Your Business with Erika Bryant

“Open the doors and they will come" is not an effective marketing strategy. You've actually got to show up for people to know you exist. Most people make a good attempt but fall short when they try to close a lead. Erika Bryant helps business owners understand marketing principles and activate marketing in their business by applying a framework called the Piece of Cake Marketing Funnel for Success. While the five steps sound easy, (know what you want, know what you offer, show up, give, and ask) you must be intentional in your execution. Lots of great info for all…
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September 3, 2020 in Podcast

Pitfalls to Avoid in Your Small Business with Stephanie Sokenis

Our current economy has created the motivation for many people to start their own business. One of the challenges they find is being an expert in your industry doesn’t mean you know how to run a business. If you take the time to research key information you can save yourself lots of resources. Stephanie Sokenis shares her love for helping small business owners as an Accredited Small Business Advisor and shares ideas about money well spent and pitfalls to avoid. Want to learn more about Small Biz Ally? Check out their website: https://www.smallbizally.com/ Phone: 678-822-3959 Connect with Stephanie: https://www.linkedin.com/in/stephaniesokenis/ About…
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July 27, 2020 in Podcast

Ep. 17 Pivoting Your Business When Your Industry Stalls with Jeff Robertson

Summary Before the COVID pandemic, ETA Creative Event Producers put on an average of 100 shows (sales kick-offs, recognition events, product launches) a year for 45 unique brands. Within a matter of days, live events came to a grinding halt. The focus turned to what could be done virtually. Jeff Robertson, managing director, shares how his company pivoted to bring a next-level experience to Zoom-fatigued audiences.  Highlights Consider the need for developing content, aligning with a platform (your virtual venue), and how to engage the user to give them a benefit from showing up. You also need to send the…
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July 25, 2020 in Podcast

Ep. 16 The Power of Identifying a Niche Market with Matt Hoffman

Summary Many small business owners understand they should choose a niche market but are hesitant to do so. Matt Hoffman, president of Frontline Technology, LLC specializes in non-profits.  When most managed service providers are going after the big companies, non-profits face many of the same security and maintenance issues. Hear what choosing a niche and going after it has done for Matt’s business. Highlights.  Matt knew he liked technology and was also called into ministry. He explains how he developed a career being able to blend the two interests. At one time churches were not targeted for security breaches related…
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July 8, 2020 in Podcast

Ep. 15 – Taking Action When You Identify a Need – Hunter Cluthe with William & Reed Academy

In a time when the topic of what to do about school this fall is top of mind, there could not be a timelier guest to the Business Growth Insiders podcast. Hunter Cluthe, founder and Head of School at William & Reed Academy shares a new model of education serving middle school and high school students in the north Atlanta area. As a former business owner, veteran teacher, and administrator, Hunter recognized education was not a one-size-fits-all service. He identified an opportunity and set out to create a private school to allow students to focus on strong academics and still…
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