Email marketing is one of the most powerful ways to engage a prospect. Emails help you provide value while in the process of building a relationship with your potential customer.
Writing those emails isn’t always easy. What do you say and how can you increase the likelihood that the email you’ve just written will be read?
In this episode, Lisa McGuire, Business Growth Insider’s cohost, shares five actionable tips any business can use to write effective emails.
- Planning your email sequences will save time in the long run. You’ll know what emails to write and have the attention of your prospects when it comes time to move into a product launch or sales campaign.
- Once you create your email content, don’t stop there. Use that same content for your social media posts, blog posts, podcast episode, and video content.
- Emails are a great way to establish your credibility and position your authority.
- Be generous with content. Take a hard look at your company newsletter – the title, the content, and your call to action. You want to serve your reader with the information they need.
Don’t Miss Out on These Resources
Need help with your email sequence?
Lisa offers business growth advising for individuals, small groups, and a 60-minute “Pick My Brain” session. She also offers done-with-you and done-for-you email writing services.
Looking for new ways to think about how to grow your business?
“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free
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Learn About Lisa and Jeff
Many business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners, providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach. She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family.
Jeff has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He calls it the “Atlanta Business Blueprint”.
He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing.
Connect with Us:
Business Growth Insiders
YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g
Facebook Page: https://www.facebook.com/businessgrowthinsiders
Jeff Evans, J. Vincent Creative
Lisa McGuire, Business Growth Advisor