Email marketing is not dead. It is one of the most effective methods to reach current and potential customers. It is often said if you don’t have an email list, you don’t have a business. Capturing the email addresses of qualified prospects is a very effective way to grow a business. Join Lisa McGuire and Jeff Evans in this joint episode, when they share what to do with those precious email addresses that every business needs.
- It’s possible to capture the emails of qualified leads if your lead generator aligns with the problem your products or services solve.
- Email addresses you collect should be connecting to an email automation system. (More about email automation systems in an upcoming episode).
- Immediately deliver the download to be followed by a 5-series sales campaign if you currently have something to sell.
- If your prospect is not ready to buy, you can continue building the relationship with a weekly email nurture campaign..
Don’t Miss Out on These Resources
How to Write Copy That Sells by Ray Edwards
Looking for new ways to think about how to grow your business?
“15 Things You Can Do to Grow Your Business in 2021” can be downloaded at BusinessGrowthInsiders.com/free
Need help with your email sequence?
Lisa offers business growth advising for individuals, small groups, and a 60-minute “Pick My Brain” session. She also offers done-for-you email writing services.
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Learn About Lisa and Jeff
Many business leaders are skilled in their expertise but don’t know much about growing a business. As a business growth advisor, Lisa leverages her experience of driving revenue to grow a start-up to 8 figures and then growing her own business as a 3rd generation entrepreneur. She walks alongside business owners providing strategies and resources they need to accelerate their bottom line. Lisa is also a StoryBrand Certified Guide and a Business Made Simple coach. She enjoys reading business books, listening to podcasts, trying out new recipes, and spending time with her family.
Jeff has worked with over 100 businesses across dozens of industries and generated millions in sales for his clients with direct response marketing. He focuses on generating more leads, appointments, and sales for his clients through his proven, predictable system, designed to grow your business digitally. He calls it the “Atlanta Business Blueprint”.
He’s the co-host of the Business Growth Insiders podcast speaking on all things on the digital side of marketing.
Connect with Us:
Business Growth Insiders
YouTube Channel: https://www.youtube.com/channel/UCZBqG3FRZQqc_uxbcBGKu6g
Facebook Page: https://www.facebook.com/businessgrowthinsiders
Jeff Evans, J. Vincent Creative
Lisa McGuire, Business Growth Advisor